Get this wrong and every tactic downstream costs more.
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Zoe Bennett teaches positioning first and tactics last, which frustrates people until about week three. Covers competitive alternatives, differentiated value, market frame, and turning a position into messaging that a sales team and a landing page can both use.
3 modules · 11 lessons · 5h 43m
Built from evidence, not a workshop.
Zoe has run growth at two companies through the awkward stage between product-market fit and a real go-to-market motion. She teaches positioning first and tactics last, which frustrates people until about week three. Her messaging teardown sessions use real landing pages, submitted by learners, reviewed live.
2,244 reviews
Watched it over three weeks of commutes. The transcripts are accurate enough that I could read on the train and watch the demos later. That is a small thing that made the whole course possible for me.
The instructor is honest about what does not work, which is rarer than it should be. There is a whole lesson on a failed approach and why it failed. I learned more from that than from most successful case studies.
Solid content, but I came in from a non-technical background and the assumed knowledge in module four caught me out. The prerequisites could be clearer about that. Everything before it was excellent.
Enough technical depth to fund the right projects and kill the wrong ones.
Dr. Amara Okonkwo · Elena Rivera
33.6K
DCF, comparables and the judgement that makes either credible.
Kwame Boateng
22.1K
The numbers that tell you whether growth is worth having.
Kwame Boateng · Zoe Bennett
26.7K