Evidence over frameworks, with the interview recordings to prove it.
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Marco Dela Cruz has shipped to twelve million users and killed rather more than he shipped. This course teaches discovery as a discipline of evidence: forming a testable assumption, choosing the cheapest test, and having the discipline to act on a negative result.
3 modules · 11 lessons · 5h 23m
Making beliefs explicit and testable.
Marco has shipped consumer products to twelve million users and killed rather more than he shipped. He teaches product management as a discipline of evidence, not of frameworks, and he is happy to argue with anyone who prefers the frameworks. His discovery module includes real customer interview recordings, with his own mistakes left in.
2,871 reviews
The instructor is honest about what does not work, which is rarer than it should be. There is a whole lesson on a failed approach and why it failed. I learned more from that than from most successful case studies.
Watched it over three weeks of commutes. The transcripts are accurate enough that I could read on the train and watch the demos later. That is a small thing that made the whole course possible for me.
I have started a lot of courses like this and finished about two. The difference here is that every module ends with something I could take straight into work the next morning. The lab in module three is worth the price on its own.
Running tests whose results you would defend to a hostile reviewer.
Anders Lindqvist · Grace Tanaka
16.4K
Talking to customers without leading them to the answer you wanted.
Leila Haddad · Marco Dela Cruz
52.1K
Get this wrong and every tactic downstream costs more.
Zoe Bennett
37.9K